L&L Holding Company, in partnership with Fortress Investment Group and the Nederlander Organization, is creating a first-of-its-kind full-building promotional platform in the heart of Times Square - TSX Broadway. Construction is underway at 1568 Broadway, making way for a new 550,000-square-foot, 46-story tower which will incorporate numerous exclusive features, including a permanent outdoor stage suspended 30 feet above Times Square; the largest and most technologically advanced signage and lighting package in Times Square; 10 floors of flexible retail/experiential space and a new, 661-key
Tempo by Hilton hotel. As part of the redevelopment, the existing 1,700-seat
landmarked Palace Theatre has been elevated 30 feet and secured within
TSX Broadway’s third floor where it is currently undergoing a complete
$50 million renovation. The project builds on the rich advertising and
entertainment legacy of Times Square to create one building that can
deliver an unprecedented range of customer engagement,
entertainment and experience.