Dara Rubens brings over fifteen years of extensive sales and marketing experience to L&L Holding Company. As Senior Director of Marketing, Dara is responsible for devising and executing marketing and brand strategy for L&L’s portfolio of iconic properties and city-shaping development projects, including 425 Park Avenue, 390 Madison Avenue and Terminal Warehouse in New York City, as well as The Wynwood Plaza in Miami.
In her role, Dara also supports L&L’s acquisition, leasing and development activities and positions the corporate brand in the marketplace. Working alongside a team of internal stakeholders and in partnership with external creative agencies, Dara guides brand management, content procurement and creation, media campaign management, website design and maintenance, signage, collateral development, events, partnerships, public relations and promotions to inspire, educate, and engage potential partners, tenants and customers.
Prior to joining L&L, Dara served as Senior Director of Marketing at HFZ Capital Group, where she drove all aspects of marketing for HFZ’s multi-billion dollar portfolio and its corporate brand. During her tenure, Dara relaunched the corporate website, developed marketing campaigns and collateral, opened and relocated sales galleries, and oversaw contracts, designs and installations of model residences. Additionally, she drove project management, guided media and communications efforts, and collaborated with brokerage and creative agencies, vendors, designers and strategic partners. Prior to joining HFZ, Dara worked for The Marketing Directors where she formed comprehensive and engaging marketing strategies.
Dara graduated from Villanova University with a Bachelor of Science in Business Administration and a major in Marketing. She is a licensed real estate salesperson in New Jersey and New York.
Her proven track record in team leadership and driving business development in the high-end real estate industry firmly positions Dara at the forefront of this exciting, competitive field.